Discover why top affiliates prefer private iGaming networks over public ones. Learn the benefits of exclusivity, higher payouts, dedicated support, and why Soho.Partners stands out as a trusted choice in the casino and sports betting industry.
Introduction
In the fast-growing world of iGaming affiliate marketing, choosing the right network can make or break your success. Affiliates often face a critical decision: should they work with a public affiliate network accessible to everyone, or join an exclusive private iGaming network? While public networks provide broad access, the most successful affiliates are increasingly moving towards private networks. Here’s why.
Public vs Private Affiliate Networks
- Public Networks: Open to anyone, offering a wide range of offers across multiple niches. They attract thousands of affiliates, which often results in higher competition and average payouts.
- Private Networks: Exclusive, invitation-only platforms that handpick affiliates. They focus on quality over quantity, delivering better opportunities and stronger relationships between affiliates and operators.
Higher Payouts and Exclusive Offers
One of the biggest advantages of private networks is access to exclusive deals not available elsewhere. Operators are willing to pay higher rates to trusted partners who deliver quality traffic. Affiliates in private networks often enjoy:
- Above-market commission rates
- Tailored CPA and RevShare deals
- Exclusive casino and sportsbook offers with higher conversion rates
This exclusivity ensures that affiliates can maximize ROI without competing against thousands of others running the same campaigns.
Quality Traffic Over Quantity
Private networks place a strong focus on traffic quality rather than sheer volume. They typically screen affiliates before granting access, ensuring only serious marketers join. This leads to:
- Better relationships with iGaming brands
- Lower risk of fraud and chargebacks
- More stable, long-term partnerships
For affiliates, this translates into trust and reliability — two things that directly influence earnings.
Dedicated Account Management
Unlike public networks, private iGaming networks provide one-on-one account management. A dedicated manager helps affiliates with:
- Optimizing campaigns
- Identifying profitable GEOs
- Negotiating higher payouts
- Ensuring fast, on-time payments
This hands-on approach gives affiliates the support they need to scale faster.
Reduced Competition
In public networks, thousands of affiliates promote the same offers, driving up ad costs and lowering conversion rates. Private networks limit membership, which means:
- Less saturation in key GEOs
- More room to scale campaigns
- A competitive edge in the market
This exclusivity creates a healthier environment for growth.
Why Affiliates Trust Soho.Partners
At Soho.Partners, affiliates get the best of what private networks offer:
- Exclusive iGaming offers with top casino and sportsbook brands
- Flexible commission models (CPA, RevShare, Hybrid)
- Dedicated affiliate managers for personalized support
- Fast payments and transparent reporting
- Access to emerging GEOs before they go mainstream
Soho.Partners isn’t just a network — it’s a partnership built on trust, exclusivity, and long-term growth.
Conclusion
Affiliates choose private iGaming networks over public ones for a simple reason: better payouts, less competition, and stronger support. With exclusivity and tailored deals, private networks give affiliates a significant advantage in the highly competitive casino and sports betting industry.
If you’re ready to take your affiliate business to the next level, it’s time to join Soho.Partners — where exclusivity meets opportunity.
