S2S postback tracking is the iGaming standard: server-side Click IDs, real-time FTD data and sub-ID analysis that stop a 5% error costing you 25,000 GBP.
CAC benchmarks by channel for iGaming media buyers: affiliate 50-400, paid 15-45, SEO 20-40 per FTD. Cut CAC using LTV:CAC and 90-day ROAS on NGR.
The iGaming affiliate KPIs that decide campaign profitability: reg-to-FTD, LTV to CAC, retention, and second deposit, all read per segment.
SEO for iGaming affiliates is not general SEO with casino keywords. It is general SEO plus two Google spam policies that name this vertical directly, plus a YMYL classification that changes how quality is assessed, plus a link market that is more likely to hurt you than help you. This guide covers the parts that…
The short version: Brazil is now the most consequential market in iGaming affiliate marketing, Tier-1 Europe pays the most per player and restricts you the most, and the "tier" label on a geo tells you far less than its payout to acquisition cost ratio. This guide covers what each market actually pays, what the current…
Short answer: in 2026, a casino affiliate sending Tier-1 traffic earns roughly $150 to $400 per first-time depositor on a CPA deal, or 25% to 45% of net gaming revenue on RevShare, with the market median sitting near $250 CPA and 30% RevShare. Tier-3 markets pay $40 to $120 per depositor. Those are the honest…