CAC benchmarks by channel for iGaming media buyers: affiliate 50-400, paid 15-45, SEO 20-40 per FTD. Cut CAC using LTV:CAC and 90-day ROAS on NGR.
Josh
Crypto casino affiliate marketing in 2026: how hybrid CPA plus RevShare pays, why stablecoin payouts matter, and where media buyers find traffic.
A practitioner map of iGaming ad rules by market: UK, EU, US, Brazil, Ontario, DACH and Kenya, plus tiers and why operators carry affiliate liability.
Casino vs sports betting vs poker for affiliates: revenue models, volatility, CPA payouts, and player quality compared, plus why diversifying wins.
The iGaming affiliate KPIs that decide campaign profitability: reg-to-FTD, LTV to CAC, retention, and second deposit, all read per segment.
Player LTV, not cheap clicks, drives iGaming RevShare profit. How a media buying team reads segments, break-even and retention to buy quality traffic.